We all love the “Teenage Dream” American pop star and singer. But can we talk about her recent album? What do you guys think?

Have you ever wondered about what makes In-House Marketing different from Agency initiatives? Tap in to read some personal takeaways from AMA’s Vice President!

Click here to learn all about HeadCount this election season!

Read about Sabrina Carpenter’s “Short n’ Sweet Tour” — a smart and unique marketing strategy promoting her new album!

Are you a student looking for an internship or post-grad job? Well, here are 7 tips for landing your dream role with personal stories from GW students and alumni at L'Oréal, Nestlé, Procter & Gamble, and many more!

Coachella 2024 has finally arrived!

Read more below about how this year’s festival is shaping the future of music festivals and modern brand and social media marketing.

Each year, AMA Nationals invites chapters from around the country to participate in their annual case competition in partnership with a featured brand or organization.

Read more below about this year’s competition and GW AMA’s historic achievement as a finalist in the event.

Netflix’s hit reality TV show “Love is Blind” stages a unique experiment that tests the correlation between emotional connection and physical attraction in romantic relationships.

Read more below about the hit show’s marketing strategies and a reflection on how human nature determines if love truly is blind.

In the ever-evolving realm of marketing, a notable transformation has unfolded with the ascendance of micro-influencers as pivotal agents of brand promotion.

Read more below about micro-influencers’ role in today’s new era of marketing and the shift towards more personalized and relatable brand interactions with consumers.

Every year our chapter looks forward to hosting our annual Marketing Week for students, faculty, and staff. The event is our biggest programming initiative of the year, consisting of one event per day for the entire week.

Read more below about what exciting things to expect during this year’s marketing week!

As pink leaves float through the air, the smell of spring flushes through the city; Cherry Blossom season is here. This phenomenon encourages the influx of over a million yearly tourists. So where does marketing fit into the storyline?

Read more below about how D.C. companies use the yearly bloom to market unique products and experiences to customers.

Movie posters – we’ve all run into them, whether we’re standing outside a theater or simply scrolling on Instagram. While they may not be the deciding factor when it comes to a film’s success, film studios still utilize movie posters as an important tool for marketing.

Read more below about how this strategy has evolved over the years, with various trends going in and out of fashion.

Our expectations for company branding are formed through our experiences and what we are exposed to throughout our lives. So what happens when companies divert from those expectations with non-traditional or violating branding?

Read more below about how consumers’ individuality affects their purchase habits and how companies should market their brand based on their and their customers’ experiences.

Taylor Swift's marketing prowess shines through her use of easter eggs, hidden clues, and cryptic messages to announce new music and projects. With each strategically placed hint, Swift creates a sense of excitement and anticipation among her dedicated fanbase, turning her releases into immersive experiences and cementing her status as a marketing maven in the music industry.

Every year, the Super Bowl brings together millions of viewers not just for the game, but also for the highly anticipated star-studded commercials. This year was no exception, with brands pulling out all the stops to create memorable and impactful ads. Let’s walk through a recap of my top 5 favorite ads this year.

Confession: Addicted to @Baggu! With eco-friendly focus, trendy designs, and a connected community, Baggu is more than a brand—it's a lifestyle. Bridging sustainability and fashion, they've secured a loyal following. My Baggu addiction? Far from over.

My time as a Digital Marketing Strategy Intern for a small Digital Marketing/Advertising agency was nothing less than transformative, read on to hear about the full experience.