https://amagw.org/blog daily 0.75 2025-04-14 https://amagw.org/blog/the-marketing-of-severance-how-apple-turned-the-little-known-sci-work-workplace-drama-into-a-global-phenomenon monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/0cadb53d-88c6-4397-a3ef-9860f6233e90/Image+2.jpeg Blog - The Marketing of Severance: How Apple Turned the Little Known Sci-work Workplace Drama into a Global Phenomenon. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/cb904f01-e2f8-4b5a-ac60-559a3471e5a2/Image+4.jpg Blog - The Marketing of Severance: How Apple Turned the Little Known Sci-work Workplace Drama into a Global Phenomenon. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/acd39c05-34a2-4ec2-b92a-72d6fe0ae95f/Image+5.jpeg Blog - The Marketing of Severance: How Apple Turned the Little Known Sci-work Workplace Drama into a Global Phenomenon. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/43mz58dlmkrufyli4pjokh7mdygikh monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/0914a543-1602-4efd-b4f9-47426ff0981c/Screenshot+2025-03-31+at+4.59.38%E2%80%AFPM.jpg Blog - DtMF: When Music, Culture, and Marketing Collide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/2a1369c7-3274-4d25-a6a4-487d1ade9a78/Screenshot+2025-03-31+at+5.19.58%E2%80%AFPM.png Blog - DtMF: When Music, Culture, and Marketing Collide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/8ca0ecd9-f04c-4c4e-a908-bbc128b09ccf/Screenshot+2025-03-31+at+5.16.15%E2%80%AFPM.png Blog - DtMF: When Music, Culture, and Marketing Collide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/06d57f2f-7db2-4d04-ade6-a5fbb7ac6cfd/Screenshot+2025-03-31+at+5.03.33%E2%80%AFPM.png Blog - DtMF: When Music, Culture, and Marketing Collide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/apdgt3yvam282y8wakj7t308731t4r monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/cfd70bd5-bda7-4066-8062-77ed329eef92/DC-hero-image.jpg Blog - The Marketing Strategy of Electric Scooters and Bikes in DC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/873791a1-9a8f-4d64-968f-faf1d69a1d6f/UGZYVDRQEK7FWYSYDAKDOTY4PE.JPG Blog - The Marketing Strategy of Electric Scooters and Bikes in DC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/5n1126qnvpp3i1k1xaog2uszl912d7-xekl3 monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/8262cc60-976a-4768-88c7-9606a8edfd34/IMG_2630.jpeg Blog - Katy Perry’s 143 Album: What Happened? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/5n1126qnvpp3i1k1xaog2uszl912d7-xekl3-rnwr5 monthly 0.5 2024-12-01 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/ca520231-799f-418b-a184-eff7fe50f189/IMG_2628.jpeg Blog - In-House vs. Agency Experiences Working on an In-House Marketing Team In-house marketing teams work within a specific company, crafting and promoting a brand’s image from the inside out. I’ve held roles within organizations like Monumental Sports & Entertainment, Fannie Mae, and Raising a Village Foundation, where I managed and designed brand-specific content. These experiences allowed me to dive deeply into each brand’s unique identity, voice, and values. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/95b5b8e6-3d70-4547-b690-bd48657c6198/IMG_2627.jpeg Blog - In-House vs. Agency Experiences Additionally, agencies are often more innovation-driven, pushing employees to stay on top of trends and adopt cutting-edge tools and methods. For example, creating blogs, social media content, and advertisements for various clients at nContext exposed me to a wealth of digital marketing tactics. The diversity of industries and challenges involved in agency work fostered a creative and exploratory mindset, as every project required tailored approaches and strategies. https://amagw.org/blog/5n1126qnvpp3i1k1xaog2uszl912d7 monthly 0.5 2024-11-06 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/fbeee136-8f7d-44ca-9ecd-18e75b3514f6/IMG_2623.jpeg Blog - Empower Voters with HeadCount - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/7e11636a-dadd-4030-a9b2-0f2b59fa5905/IMG_2622.jpeg Blog - Empower Voters with HeadCount - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/sabrinacarpenter monthly 0.5 2024-10-22 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/57cb22f3-524c-4f8e-a56e-dc753244d978/Sabrina-Carpenter-Taylor-Swift-Duet-022424-01-4b3fb637d48a4690a3a3153ec17847ba.jpg Blog - The Marketing Behind Sabrina Carpenter’s North American Tour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/b843ef18-4bb1-4158-8629-bae72230b9ee/sabrina-tour-tickets-post.jpg Blog - The Marketing Behind Sabrina Carpenter’s North American Tour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/7tips monthly 0.5 2024-10-22 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/7c2be0b2-78ed-427f-b045-c4bb2c4bba2d/0.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 1. Persistence is Key Emma Sergei, a senior pursuing a BS in Marketing and a minor in Graphic Design, recently interned at Fannie Mae, a leading mortgage financing company. At Fannie Mae, Emma was a social media intern, where she worked on projects related to social media analytics and content strategy. For Emma, landing this internship was no easy feat. She applied to over 50 internships before landing an interview. After her first interview, she received great feedback but had not heard anything from them for weeks. After consistently reaching out to her recruiter, she was finally offered the position! Her persistence, demonstration of interest, and passion for the company led her to a successful internship with Fannie Mae. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/a37e5364-2772-4ebb-af51-2503110e4484/0-4.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 4. Tailor Your Resume to the Job Ornella Libi graduated with a BS in Marketing in May 2024. During her time at GW, she landed an internship as a Sales intern with Dole Food Company, and upon graduation, she began working for Nestlé through their Marketing Development Program, a three-year rotational program where one gains experience in project management, consumer and marketplace insights, and brand management. Ornella’s advice is “to tailor your résumé to match the job description.” When Ornella went through the process herself, she carefully aligned her experience and skills with what the employer was looking for, using language and terminology similar to that found in the job posting. By doing this, she was able to highlight her qualifications and demonstrate that she was a good fit for the role. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/ae9fac60-1ec7-4430-bd48-6a41429249c4/0-3.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 3. Leverage the Power of Networking Anastasia D’Agostini graduated in May 2024 with a BA in Organizational Sciences and minors in Marketing and Communications. Upon graduation, Anastasia landed a job with L’Oréal as a Marketing Trainee, a two-year rotational program in the beauty tech industry. Anastasia’s advice to students going through the recruitment process is to “be your own advocate and stay open to connecting with others. Never hesitate to pursue what you believe in.” A great way to network is through LinkedIn, in classes, or through other organizations and events on campus. Through LinkedIn, you can share your personal experiences and learn from others! This is a great way to demonstrate your passion and develop your personal brand. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/d7af6f3e-b340-4137-b610-e1afef4bfffd/0-1.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 2. Determine What’s Important to You Sophia Carbone graduated with a BS in Marketing in May 2024. During her time at GW, she landed a role with Dunkin’ as a Brand Marketing Intern. As a Brand Marketing Intern, Sophia worked on projects related to developing a marketing plan and competitor analysis. While interning, the CMO told her to think about what is most important to her, whether that be location, company, or specific role. The idea is to prioritize what is important and be flexible with the other factors. For example, if Dunkin’ is your dream company, be flexible in the role. For the most part, you can move around a company relatively easily, but getting your foot in the door is the hardest part. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/e1e21288-5638-4c31-98bc-94a4cb9c07a7/0-5.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 7. Be Authentic & Trust Yourself Khushi Chabria, a senior pursuing a BS in Marketing, recently spent the summer interning as a Marketing Technologist at Procter & Gamble, a consumer product goods company with brands, such as Tide and Dawn. Her advice is to be authentic throughout your process. “The recruitment process is long and challenging, but to find something that is the best fit for you, you need to be honest about your skills and interests.” She has seen that passion comes across best when you tell a story about your experience. While doing this, you should highlight what makes you unique, as well as connect it to the role. Lastly, many people feel they are unqualified if they do not have all the skills listed on the job posting. That is ok! Based on her overall experience throughout the recruitment process, she believes that “recruiters want to see that you are open to learning because most of what you do, you will learn on the job. Trust yourself and be authentic.” https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/dccf386a-1116-42cd-8177-23669a0e9f38/0.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 6. Prepare Thoroughly for Interviews Emily Middleton graduated in May 2024 with a BS in Marketing. During her time at GW, she spent a summer at Deloitte as a SHINE intern and recently accepted a return offer as a SHINE Associate. During her internship, Emily worked on projects related to the Internal Communications and Marketing Excellence Operations team. Emily’s advice is to “Take interview prep very seriously! Really take the time to understand the firm and the program’s priorities and try to tailor yourself to fit what they are looking for. This means personal branding is everything! Understand what makes you unique and leverage it!” https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/a9ce099d-6551-4374-904e-6563e71e2b96/0-2.jpg Blog - 7 Tips for Landing Your Dream Internship/Job with Personal Stories from GW Students & Alumni - 5. Do Your Research Florence Tian, a senior pursuing a BS in Marketing, landed an internship as a Marketing Intern for CBS News, where she spent the summer working with Paramount. Florence’s advice to students going through the recruitment process is to do research on the company before interviewing and try not to be too nervous! She said, “the more relaxed I was, the better I could answer the questions and connect with the interviewer.” By preparing thoroughly, practicing behavioral-based interview questions, and understanding the company’s initiatives, you can feel relaxed and ready to answer any question that comes your way! https://amagw.org/blog/coachella-2024-shaping-festivals-and-marketing monthly 0.5 2024-09-08 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/54bd9344-85ad-4d40-b000-83dbc016d22d/unnamed.jpg Blog - Coachella 2024 is Shaping the Future of Music Festivals and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/ama-case-competition-team-nationals-new-orleans monthly 0.5 2024-04-21 https://amagw.org/blog/marketing-and-nature-in-love-is-blind monthly 0.5 2024-04-13 https://amagw.org/blog/the-ascendancy-of-micro-influencers monthly 0.5 2024-04-07 https://amagw.org/blog/gw-ama-marketing-week-2024 monthly 0.5 2024-03-18 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/dac9ab4b-f629-4a6c-a519-628e8ad392b5/AMA+Marketing+Week_3.25.2024.jpeg Blog - 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Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916267988-SFPNZPBLG7GZ63Y1WQ75/unnamed+2.png Blog - Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916269807-I86A6EQ1PB2DZLZENTQF/unnamed+3.png Blog - Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916271204-Q5BWADOOVDRU1Q3U71ZY/unnamed+4.png Blog - Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916027016-50KJJWM83UQFGTANTLIH/unnamed+7.png Blog - Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916028393-PLYIWZNG5IUGUKECS9KZ/unnamed+6.png Blog - Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916029295-U8Z3SO87ZA80OLDGK9PO/unnamed+5.png Blog - Movie Posters as a Marketing Tool https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1708916181638-9IKCI94C9361O1SYNB66/unnamed+5.png Blog - 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My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/37af51c6-4792-4ba2-af48-b1768c7760ec/unnamed-34.jpg Blog - My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/06f5a711-6c5b-432f-970e-62ef44337a9d/nCX+Threads+Video+for+Meta-2.gif Blog - My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/87a7dbf3-3aa7-470a-9010-972aa3743432/unnamed-19.png Blog - My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/bc452a7f-17b3-482d-9663-0be9a327eb92/nCx+Community+Management+Post-2.gif Blog - My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/05bc25fa-2721-4c65-935b-e821cf94454d/unnamed-33.jpg Blog - My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/05a0b6c7-89b6-439b-a826-aa42e41fb711/unnamed-35.jpg Blog - My Journey as a Digital Marketing Strategy Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://amagw.org/blog/the-age-of-nfts-is-around-the-corner monthly 0.5 2021-05-31 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1617249652437-JM5H232505YNKDUBS7BF/pexels-pixabay-270348.jpg Blog - The Age of NFTs is Around the Corner https://amagw.org/blog/quibi-a-victim-of-the-streaming-wars monthly 0.5 2021-03-24 https://images.squarespace-cdn.com/content/v1/5f3ada4e2c5e9f2d87493348/1614571893898-HRQYGNSVXIKPWKLHQBRU/pexels-jack-sparrow-4046108.jpg Blog - 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